Aston Martin Aramco Formula One Team has extended and expanded its partnership with Pepperstone, adding a separate global ambassador role for Fernando Alonso from 2027.
Pepperstone has been a Global Partner of the Formula 1 team since 2025. The new announcement preserves that designation and says the relationship has been enhanced, but neither party published a revised contract term, sponsorship value or detailed inventory of rights.
Alonso will become a Pepperstone global ambassador next year. The appointment connects the driver directly with the online trading provider in addition to its team-level sponsorship. The release does not specify the ambassador contract’s duration, required appearances, campaign schedule, territories or whether the agreement continues if Alonso’s team role changes.
The expanded programme will be activated at the 2026 Mexico City Grand Prix. Alonso is due to wear a specially designed Pepperstone helmet, while the AMR26 will carry increased branding on the halo, side chassis and fin. Those one-event assets support the wider renewal but are not the reason MRI has treated the announcement as substantive.
Pepperstone and Aston Martin describe experience, analysis and decision-making as the themes of the partnership. Those statements are positioning claims; the release does not identify a technology supply, trading service used by the team, engineering workstream or measurable performance programme. MRI has therefore categorised the item as a commercial partnership rather than a technical agreement.
Financial terms, category exclusivity, hospitality rights, digital content commitments and performance measures remain undisclosed. The official release also does not state whether Pepperstone’s branding will change at other races or how the Alonso ambassador role will be measured.
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