Kalitta Motorsports, DHL Express and Kalitta Air have renewed their Race to End Hunger programme with Feeding America for six NHRA events in 2026.
Eight additional partners are participating: Applied Innovation, Brown & Miller Racing Solutions, Champion, Dayco, Fifth Third Bank, Mac Tools, New Image Building Services and PJH/Superior.
Donations tied to race results
The programme links on-track performance to a defined contribution. Each race-day round win by Doug Kalitta, J.R. Todd or Shawn Langdon across the six-event campaign will generate funding equivalent to 40,000 meals, according to the official announcement.
The campaign starts at the U.S. Nationals in Indianapolis and continues through NHRA events in Martin, Rockingham, Madison, Ennis and Las Vegas. Fans can also donate through trackside QR codes and online channels.
Kalitta Motorsports says the programme has generated about 3.75 million meals for Feeding America and its food-bank network during the previous four years. That total and the meal-equivalent calculation are company-reported figures; the announcement does not include an independent audit or disclose the cash contribution behind each meal.
A multi-partner activation
The programme gives participating companies a shared social-impact platform across race reports, social media and at-track promotions. It also connects partner exposure with a simple sporting trigger that can be followed during competition.
The announcement does not allocate each partner’s contribution, set a minimum campaign donation or publish individual activation commitments. The final value will therefore depend on race results, direct donations and any additional commitments made beyond the performance-linked formula.
The campaign is a continuation rather than a new sponsorship contract, but its six-event scope, defined donation mechanism and 11-company participation make it a substantive NHRA partnership activation.