McLaren Racing has signed a multi-year partnership with SharkNinja covering four of the group’s competition programmes.
The consumer-product company becomes an official partner of the McLaren Mastercard Formula 1 Team, Arrow McLaren IndyCar Team, McLaren Hypercar Team and McLaren F1 Academy. McLaren announced the agreement on 15 September 2026.
Neither company disclosed the financial value, precise duration, territorial rights or full branding inventory. The confirmed scope combines partnership rights across Formula 1, IndyCar, the FIA World Endurance Championship and F1 Academy.
One agreement across four programmes
The multi-series structure gives SharkNinja access to different audiences and markets through one team group. Formula 1 supplies McLaren’s largest global platform, while IndyCar adds a North American programme, the Hypercar project extends the relationship into endurance racing and F1 Academy creates a separate development and participation property.
McLaren says the partnership will include content, fan engagement and activations, with experiences at selected Formula 1 race weekends and opportunities involving drivers, ambassadors and team personnel. The announcement does not set out which events will carry SharkNinja branding or how the rights will be divided between the four programmes.
That distinction matters when assessing the commercial scale. A partnership spanning four series is broader than a single-car sponsorship, but the value depends on the specific media, hospitality, branding and activation rights used in each championship. Those details remain private.
Product-development work is part of the package
SharkNinja will also participate in the McLaren Racing Accelerator Programme. The companies say McLaren’s engineering expertise and innovation methods will be used to support future SharkNinja product development.
No product, technical work package, intellectual-property arrangement, timetable or performance target has been identified. It would therefore be premature to treat the programme as a confirmed technology transfer or to attribute a future consumer product to McLaren engineering.
The disclosed commitment is narrower: the partnership includes a structured route for SharkNinja to work with McLaren expertise in addition to conventional sponsorship activation. That gives the agreement a business-to-business element alongside its consumer-facing rights.
A platform that can be activated in different ways
For McLaren, a partner with consumer brands can be activated through products, retail channels, content and race-weekend experiences. For SharkNinja, the racing group offers both audience reach and an engineering narrative that can be used across several markets.
The commercial test will be whether the companies convert that breadth into consistent activity rather than separate one-off campaigns. Measurable outputs could include product-development milestones, audience engagement, hospitality use and retail response, although neither party has published targets.
The agreement is a substantive addition to McLaren’s partner portfolio because it covers four racing programmes and includes an engineering-collaboration component. Its economics and detailed delivery plan remain undisclosed.