SRO Motorsports America has promoted Staci Langham Perry to chief operating officer after more than 15 years with the organisation and its World Challenge predecessor.
The appointment was announced on 2 November. Perry most recently served as general manager of SRO America, with responsibility spanning race-weekend operations and relationships with competitors, manufacturers and commercial partners.
In the new role, SRO says Perry will oversee its broader operational strategy. The remit includes coordination between departments, operating efficiency, staff development, competitor experience and support for sustainable growth across the organisation’s North American championships.
The promotion places an established paddock executive in charge of day-to-day operating development as SRO America prepares its 2027 programme. The official announcement identifies the return to Watkins Glen International and the inaugural Texas 8 Hour at Circuit of The Americas as two priorities for the coming season.
SRO describes the appointment as a progression from Perry’s existing management responsibilities. That characterisation is the organisation’s assessment. The announcement does not disclose a start date separate from the publication date, changes to reporting lines, compensation, budget authority, headcount plans or any replacement for the general-manager position.
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