Harley-Davidson will reorganise its competition activity into Premier Racing and Grassroots Racing programmes for 2027, moving factory resources toward its international Bagger World Cup and away from the MotoAmerica King of the Baggers series.
The company announced the strategy on 1 October. Under the Premier Racing banner, it plans to expand the FIM Harley-Davidson Bagger World Cup with additional teams, riders and races. The manufacturer says the championship will be used as a global platform for its racing technology and brand.
Harley-Davidson will conclude its factory participation and official team support in MotoAmerica King of the Baggers after the 2026 season. MotoAmerica separately confirmed the planned withdrawal on 2 October.
Technical resources move to the world programme
Harley-Davidson says the engineering capability developed through its US factory programme will support the Bagger World Cup and future performance products. The announcement does not quantify the budget, staff transfers, number of new teams or riders, or the planned expansion beyond saying that the international series will grow.
The Grassroots Racing programme will continue to support dealer and customer competition in disciplines including flat track, drag racing and road racing. The company has not published a full 2027 contingency schedule or the value and eligibility rules for those programmes.
The change separates two levels of activity. Harley-Davidson will retain a factory-led international showcase under FIM sanction while using dealer and customer programmes to maintain participation at national and local level. Ending the MotoAmerica factory entry reduces one direct works commitment, but it does not amount to a complete withdrawal from US motorcycle competition.
For suppliers and teams, the important details still to come are the expanded World Cup calendar, team-selection process, technical regulations and the distribution of factory support. The public announcement establishes the strategic direction, not the final operating model.
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