Hendrick Motorsports has added Elite Rewards and Healtheflex as partners for its 2027 NASCAR O’Reilly Series programme with Corey Day.
The two companies will share primary sponsorship of the No. 17 Chevrolet at eight races. Their first event is scheduled for 20 March at Las Vegas Motor Speedway, followed by appearances at Dover, Nashville, Indianapolis, World Wide Technology Raceway, Richmond, a second Las Vegas race and Phoenix.
Hendrick published the agreement on 30 October. The official page was identified in a later source sweep but remained within MRI’s seven-day window. Elite Rewards and Healtheflex already work together on employer health and incentive programmes; the racing agreement gives them a joint national marketing platform around Day and the No. 17 team.
The announcement confirms the eight primary events but does not disclose the sponsorship value, contract duration, category rights, hospitality inventory or the division of branding and activation between the two companies. Hendrick also said the paint scheme will be revealed later, so MRI has not described or reproduced an unannounced livery.
Day is due to return for a second full season in the series in 2027 under a separate long-term Hendrick agreement. The sponsorship announcement does not alter his competition contract or confirm additional Cup races; it supplies commercial backing for the eight named No. 17 events.
MRI compared the source and canonical URLs, headline, Hendrick, both partners, Day and the announcement date against existing coverage. It is separate from MRI’s analysis of Hendrick’s HP renewal and its earlier report on Day’s driver agreement.
The article is linked to Hendrick Motorsports’ exact MRI profile. That profile has no approved official logo, and MRI has not attached unrelated partner profiles. No first-party feature image was used because reusable permission was not established.