IMSA Labs has selected GhostLap as the first startup in its Oracle Cloud Innovation Studio, a programme using race operations and telemetry as a development environment for cloud and AI products.
GhostLap is a video and data-analysis platform designed for race teams. IMSA describes the current product as a video-first driver-coaching tool already used in open-wheel racing and now expanding into sports-car competition. Its intended users include drivers, engineers, team managers and pit-wall personnel.
The studio combines Oracle Cloud Infrastructure with AMD computing hardware and accelerators delivered through OCI. Participating companies can use IMSA’s live operations, high-volume telemetry and race-generated data to test and validate systems under trackside conditions. Oracle became a founding partner of IMSA Labs in July 2026.
IMSA says GhostLap will use the environment to refine its motorsport technology and explore applications in areas including digital twins, industrial systems, manufacturing, aerospace and logistics. Those wider applications remain development objectives rather than released products, and Oracle’s notice states that future functionality and timing are not commitments. MRI has kept that distinction explicit.
The selection is the third milestone identified for IMSA Labs during 2026. The platform launched at the Rolex 24 at Daytona in January, followed by Oracle’s founding-partner appointment in July and the first startup selection in October.
The announcement does not disclose funding, equity, programme duration, data-access rules, compute credits, commercial rights or a deployment schedule. It also does not state whether GhostLap will be used by teams in a live championship session. MRI has therefore reported the verified programme scope without assuming a customer contract or competitive advantage.
MRI does not currently have an exact IMSA, IMSA Labs or GhostLap business profile, so no approximate listing or logo has been attached. No reusable first-party feature-image permission was established and the article is published without an image.