Red Bull has agreed a multi-year title-sponsorship deal for MotoGP’s Australian Grand Prix as the event moves to a new Adelaide street circuit.
MotoGP announced the agreement on 12 October 2026. The first Red Bull Grand Prix of Australia in Adelaide is scheduled for 12–14 November 2027, with the title partnership confirmed to continue for the 2028 edition.
Agreement gives the new event a launch partner
The deal places Red Bull’s name on the Australian round during its first two seasons in Adelaide. MotoGP says the partner will also support fan experiences, entertainment and city-wide activation during race week.
Those planned activations are championship claims and their final scale has not been disclosed. The announcement does not publish the rights fee, hospitality allocation, media inventory, exclusivity provisions or any option beyond 2028.
The event will use a 4.13-kilometre, 15-corner temporary circuit based on sections of Adelaide’s former Formula 1 layout. Its inaugural MotoGP weekend is listed as the penultimate round of the 2027 season.
Sponsorship adds to Red Bull’s motorcycle portfolio
The title rights extend Red Bull’s established involvement across motorcycle racing, but this agreement is specifically with the Australian Grand Prix rather than a new team or technical programme. MRI has therefore categorised it as a commercial event partnership.
The source describes the arrangement as multi-year and explicitly confirms 2027 and 2028. It does not state that the contract runs beyond those two events, so MRI has not inferred a longer term.
No exact global Red Bull or MotoGP organiser business profile exists in MRI, and no unrelated Formula 1 or motorcycle-team profile has been attached. No feature image has been used because reusable first-party permission was not established.